A precision engineered site for a new contemporary kitchen brand. The new responsive website showcases the wide range of products on offer, following five distinctive lifestyle themes. Whilst this site is not an ecommerce platform its purpose is to give the user a showcase of the Biography Kitchen ranges; offering practical advice, inspiration and a next step in contacting retailers and kitchen builders.
My task was to research user needs from existing clients of PWS. Based on my findings I developed a series of concepts and wireframes. These were tested with users before working up high fidelity visuals. These visuals were keeping with existing typographic treatments used in Biography print marketing collateral. Finally a style guide was developed to assist in house developers at Roundhouse Digital.
Client: PWS Distributors Ltd
Agency: Roundhouse Digital
Role: Visual Designer
PWS had amazing photography for all their ranges, with a huge amount of supporting photography to set moods and themes. It was a great experience designing with and around such amazing photography.
Aesthetically the design was following the lead of existing print design assets and the supporting photography. The aim was always to be user friendly whilst keeping that sense of precise engineering, contemporary styling and quality.